This event is Part 3 of a 3 Week series on all things Sync. Heather and Alex together will be participating in our Pitch to Publisher workshop this week. They have recommended attendance at one or both of the Sync workshops this month before pitching a song at this event.

SYNC GUIDELINES:
NO country! It is extremely rare for anything that's remotely country (including a twangy vocal) to be successful for sync. Songs that usually work have very general lyrics. If the song has a specific lyric (like city name, etc), it is immediately pigeon holed. If the song is track heavy, the track should be driving and have different swells and builds through out. Some themes we are always looking for are songs about love but not in a romantic sense, non cheesy songs about friendship, and non cheesy songs about heroes.

ABOUT HEATHER COOK:
Heather Cook is the Creative Manager Advertising Markets for peermusic where she coordinates promotional strategies for peer’s catalog repertoire, signs artists/songwriters and indie emerging talent, conducts music searches for brand/agency pitches, market research, brand/agency coordination, artist showcase coordination, Ad-music database and catalog management. She also conducts key catalog promos and pitching for legacy songwriters Donovan, David Foster, Hoagy Carmichael, Johnny Rotella, Carter/Lewis, The Carter Family, Jimmie Rodgers, Buddy Holly, Malaco and others. As well as indie artists and chart-topping writer/producers Andrew Simple, The Phantoms, Giants of Industry, Dead Sara, Family of The Year, Black Violin, Sam F., James Poyser, Sons of Sonix, The Audibles, LuNeY TuNez, Danger Twins, The Royal Foundry, Hannah Georgas, Gabrielle Aplin, Anna Straker, Jazelle Paris and many others. To date, she has secured song placements for "Everyday" cover of a Buddy Holly song for IKEA, Payless, Marriott, Kellogg’s Raisin Bran, KIWI Shoe Polish, Kay Jewelers, Pandora, Nordstrom, J.C. Penney, Hershey's and more. She is also manages brand sponsorships for Black Violin. http://peermusic.com

ABOUT ALEX STEFANO:
Alex Stefano is the Film & TV Music Manager at Big Yellow Dog Music. BYD is one of the top independent music publishers in Nashville whose roster includes Meghan Trainor, Josh Kear, Maren Morris, Chris Gelbuda, Shawn Camp, Claire Guerreso, Jessie James Decker and many others. While working in the Sync department, Alex has assisted in getting over 500 placements in the last year in various TV shows, ad campaigns, trailers, and films. http://www.bigyellowdogmusic.com/